Friday, April 17, 2009
NATUROC From NITCO
After Vitrified, What?
After ceramic and vitrified, and after glossy and matt, Nitco is pioneering a 3rd category of tiles in the country – Naturoc. The Gres Lapato range in Naturoc gives the best of both worlds- it’s a matt tile and yet has a glossy finish. It addresses all needs the customer looks for in flooring – natural looking designs, anti-skid properties, and easy to clean as well. Inspired from the nature around us and crafted in association with design studios in Italy, Naturoc is being launched at an investment of Rs. 100 crores, but expected to bring in an additional Rs. 150 crores to Nitco. Naturoc is being launched at affordable price points.
Read Full Story Here -> Seasonal Magazine - April-May 2009 -> (Page 6)